Marketing, Lead Generation, and Business Success for Contractors 

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International Association of Professional Contractors, LLC
1712 Pioneer Avenue
Suite 949
Cheyenne, WY  82001

The International Association of Professional Contractors is the world’s largest trade association based in Cheyenne, Wyoming, dedicated to serving contractors, including roofers, remodelers, deck builders, electricians, plumbers, septic system installers, water well drillers, HVAC contractors, masonry contractors, painting contractors and landscapers. The Contractors Association provides tools and programs for marketing, lead generation and sales to put the contractor on the trajectory of success. We also help industry vendors sell their products and services to contractors throughout the world.

CONQUER - Marketing and Business Success for Contractors

Marketing is often seen as a chore—‘the work that you have to do when you’re not working’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our services, but also ourselves. Our credibility is our true calling card, and it’s important to get our reputation out there so that it’s as obvious as that sign on the truck. It’s our first and most important marketing tool because without it, we are nothing.

The good news is: Just as there are logical ways to execute a construction project, there are equally logical and common-sense marketing tips and techniques that will put us on a trajectory to a greater level of achievement and expectation in our contracting businesses. We have to approach marketing as deliberately as we do our training, education, and even our construction projects themselves. Pinning our hopes on random jobs each day is no way to build a business. And for as many contractors as may populate the town we live in, we’re not so much in competition with them (or each other) as with our own limitations. Our unwillingness to market ourselves is an unacceptable obstacle that puts a fatal limit on what we can become. Overcome that obstacle, and the competition won’t matter.

These success tips are the culmination of years of training, education, experimentation, argument, failure, and breakthrough—all the building blocks of success. In them, you’ll find dozens of straightforward strategies that will have you nodding, perhaps disbelieving, but, ultimately, becoming seriously motivated—perhaps for the first time in a long time—to move up to the next level in your career as a contractor.

Author: Nick Gromicko


Contractor Marketing

182-page PDF eBook