Marketing, Lead Generation, and Business Success for Contractors 

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About Nick Gromicko

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Nick Gromicko

Nick Gromicko is president of the International Association of Professional Contractors, the world’s largest construction trade association, based in Cheyenne, Wyoming.  His duties include managing the association’s mega-database of more than 6 million contractors.

In 1992, Gromicko founded InterNACHI, a trade association for the residential and commercial property inspection industry.  InterNACHI has operations in 65 countries.  Its monster website is over 235,000 pages long, and its online and video training courses have been awarded more than 1,200 government approvals and accreditations.  Gromicko is author of the International Standards of Practice for Inspecting Commercial Properties, which is published in nine languages and has been adopted for use in a dozen countries.

Gromicko is also author of more than 40 books and hundreds of articles for inspectors and contractors.  He is a featured speaker on the subject of sales lead generation at construction-related conventions around the world.  A licensed mold assessor, home inspector and wastewater treatment system installer, Gromicko lives in Nederland, population 1,200, located at over 8,000 feet above sea level.

Nick Gromicko is author of the best-selling Conquer series of marketing and business success books for contractors.

 

Contact Nick Gromicko

CONQUER - Marketing and Business Success for Contractors

Marketing is often seen as a chore—‘the work that you have to do when you’re not working’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our services, but also ourselves. Our credibility is our true calling card, and it’s important to get our reputation out there so that it’s as obvious as that sign on the truck. It’s our first and most important marketing tool because without it, we are nothing.

The good news is: Just as there are logical ways to execute a construction project, there are equally logical and common-sense marketing tips and techniques that will put us on a trajectory to a greater level of achievement and expectation in our contracting businesses. We have to approach marketing as deliberately as we do our training, education, and even our construction projects themselves. Pinning our hopes on random jobs each day is no way to build a business. And for as many contractors as may populate the town we live in, we’re not so much in competition with them (or each other) as with our own limitations. Our unwillingness to market ourselves is an unacceptable obstacle that puts a fatal limit on what we can become. Overcome that obstacle, and the competition won’t matter.

These success tips are the culmination of years of training, education, experimentation, argument, failure, and breakthrough—all the building blocks of success. In them, you’ll find dozens of straightforward strategies that will have you nodding, perhaps disbelieving, but, ultimately, becoming seriously motivated—perhaps for the first time in a long time—to move up to the next level in your career as a contractor.


Contractor Marketing

182-page PDF eBook