Your Message in Your Prospect’s Face, Every Morning
Offer to provide all the hot cup sleeves your local coffee shop can use. You can buy these for pennies apiece. Have them printed to say something along the lines of:
This cup sleeve is brought to you by ABC Contracting
Hoboken’s Premier Contractor
These sleeves act just like a business card, so don’t forget to include your business name, logo, phone number, website address, and list of services you offer (if there’s room). Get your company right in the face of prospects every morning. The best part of this low-cost marketing piece is that someone else is handing them out for you. Talk about repeat impressions!
TIP: Read this article on Common Print Ad Mistakes Every Contractor Makes.
Note: Most of these sleeves are made of compostable cardboard. So, while you’re having them printed anyway, you might as well tout that they are “biodegradable” or made from “75% post-consumer waste,” or whatever applies. Remember that being green sells.