Common Print Ad Mistakes Every Contractor Makes

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by Nick Gromicko An effective ad is actually not designed to tell the world about your greatness.  An ad isn’t about you; it’s about your prospective customers.  Your ad should deliver a compelling message that causes the reader to call you.  Don’t un-sell your services with the wrong kind of ad. The winner is the…

Purchasing or Leasing the Right Truck

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by Nick Gromicko Reliable, respectable transportation is essential for the contractor.  Purchasing the right work vehicle to carry equipment, as well as doubling as a mobile office, is becoming somewhat easier, ironically, as the American car industry is suffering through tough economic times.  Securing the most favorable commercial truck loan will get the contractor on…