CONQUER – Marketing and Business Success for Roofers Marketing is often seen as a chore—‘the work that you have to do when you’re not roofing’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our…
CONQUER – Marketing and Business Success for Inspectors Marketing is often seen as a chore—‘the work that you have to do when you’re not working’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our…
As a member of the Contractors Association, you have been set up to purchase on the OfficeMax Solutions website. Use OfficeMax for your office supply needs and enjoy the Contractors Association discounts. In order to save, enter the following username and password (Note: Your Username and Password are case sensitive): Your Username…
CONQUER – Marketing and Business Success for HVAC Contractors Marketing is often seen as a chore—‘the work that you have to do when you’re not working’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just…
CONQUER – Marketing for and Business Success Paving Contractors Marketing is often seen as a chore—‘the work that you have to do when you’re not paving’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just…
CONQUER – Marketing and Business Success for Landscapers Marketing is often seen as a chore—‘the work that you have to do when you’re not landscaping’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our…
CONQUER – Marketing for Painting Contractors Marketing is often seen as a chore—‘the work that you have to do when you’re not painting’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our services, but…
CONQUER – Marketing for Masonry Contractors Marketing is often seen as a chore—‘the work that you have to do when you’re not working’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our services, but…
CONQUER – Marketing and Business Success for Water Well Drillers Marketing is often seen as a chore—‘the work that you have to do when you’re not drilling wells’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing…
CONQUER – Marketing for Septic System Installers Marketing is often seen as a chore—‘the work that you have to do when you’re not installing septic systems’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just…
CONQUER – Marketing and Business Success for Deck Builders Marketing is often seen as a chore—‘the work that you have to do when you’re not building decks’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not…
CONQUER – Marketing and Business Success for Remodelers Marketing is often seen as a chore—‘the work that you have to do when you’re not renovating’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our…
CONQUER – Marketing and Business Success for Plumbers Marketing is often seen as a chore—‘the work that you have to do when you’re not plumbing’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our…
CONQUER – Marketing and Business Success for Electricians Marketing is often seen as a chore—‘the work that you have to do when you’re not pulling wire’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just…
CONQUER – Marketing and Business Success for Roofers Marketing is often seen as a chore—‘the work that you have to do when you’re not roofing’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our…
Welcome to Hertz Business Rewards TM! Your International Association of Professional Contractor’s Hertz discount (CDP) number is: 1967107 Use this discount code (CDP number) when making car rental reservations. You and your employees can even use your discount CDP number for leisure rentals. To receive all the benefits of Business…
Compliments InterNACHI. The following chart details the predicted life expectancy of appliances, products, materials, systems and components for homes in the state of Florida. (It may also be applicable to states in the nearby coastal region with similar climate and weather conditions on a typical basis.) While many components and systems in homes located in…
by Nick Gromicko Eventually, every contractor will receive a complaint from a client, but it’s not necessarily bad news. A complaint provides the opportunity to learn what your client really thinks about your service, which gives you the chance to consider making changes to how you do things in your company. Complaints are actually more valuable than compliments, in some ways. Welcome…
by Nick Gromicko There are some simple yet highly effective things you can do as you near the end of a project that will ensure that you leave your client satisfied with your work and happy to recommend your company to their family and friends. Just because their final check has cleared doesn’t mean that…
by Nick Gromicko If your clients are on site while you’re working, be sure to occasionally let them know how the project is going. You don’t have to spend a lot of time giving them every detail, but they’re paying for your time, so treat their interest in your progress respectfully. If your clients are…
by Nick Gromicko Setting the Tone the First Day On the first day of a new project, if possible, have everyone meet at your office first so that you can explain the project and the general schedule, as well as your expectations for their performance and conduct. This is something you should do before you…
by Nick Gromicko If you’re getting too many requests for estimates that aren’t converting into sales, it might be that your estimates (in and of themselves) have value to the prospects, or that your prospects aren’t really serious about having the work performed. These issues can be resolved by charging for estimates. Other contractors’ clients…
by Nick Gromicko Should a contractor be judged by what s/he wears to give an estimate? We all like to think that people judge us carefully and objectively on our merits. But the reality is that strangers try to stereotype us quickly. So, proper attire is an important part of a contractor’s success. A contractor’s…
by Nick Gromicko What happens when your phone rings? How is your phone answered? It needs to be answered quickly and properly, every time. “Catch” the call. You should have instant access to your calendar every time your phone rings so that you can book an appointment. Your prospect will judge your business based on…
by Nick Gromicko Contractors should use the format of the standard press release to make announcements on their websites and contractor blogs. This lends an official quality to any announcements that deserve particular attention or that are time-sensitive. This will help the website visitor distinguish between sales-type information and general news announcements about the contractor’s business.…
Offer to provide all the hot cup sleeves your local coffee shop can use. You can buy these for pennies apiece. Have them printed to say something along the lines of: This cup sleeve is brought to you by ABC Contracting Hoboken’s Premier Contractor These sleeves act just like a business card, so don’t forget…
by Nick Gromicko Contractors who want to connect with prospective clients, as well as stay in the forefront of the minds of former clients and other home professionals, should consider creating an e-newsletter to email to subscribers every month. The advantages of doing this are many. Newsletters are a great way to improve client retention. …
Online Promotional Videos for Contractors by Nick Gromicko Contractors who are marketing-savvy should maintain their websites by occasionally adding consumer-targeted videos. As technology becomes cheaper and more dummy-proof, it’s easy for a contractor to shoot a short video at a jobsite and upload it to his website. Such a video should give consumers some basic…
by Nick Gromicko Contractors who find themselves between projects should consider investing some time in manning a table at a trade show. The opportunities to do so are frequent—they include luxury home tours, garden shows, building and home supply events, and real estate functions. Prospective homeowners who are considering a new build generally take the…
by Nick Gromicko An effective ad is actually not designed to tell the world about your greatness. An ad isn’t about you; it’s about your prospective customers. Your ad should deliver a compelling message that causes the reader to call you. Don’t un-sell your services with the wrong kind of ad. The winner is the…
by Nick Gromicko Reliable, respectable transportation is essential for the contractor. Purchasing the right work vehicle to carry equipment, as well as doubling as a mobile office, is becoming somewhat easier, ironically, as the American car industry is suffering through tough economic times. Securing the most favorable commercial truck loan will get the contractor on…
Compliments InterNACHI. The following chart details the predicted life expectancy of appliances, products, materials, systems and components. (For homes located in Florida and the surrounding coastal region, please refer to The Florida Estimated Life Expectancy Chart for Homes.) Consumers and inspectors and other professionals advising their clients should note that these life expectancies have been…
by Nick Gromicko Here are some simple SEO tips that contractors should understand and use every day. “If a tree falls in a forest and no one is around to hear it, does it make a sound?” George Berkeley, philosopher (1685-1753) In order of their importance: Put your actual geographical location in your text, such…
by Nick Gromicko To a potential client, your website is a sample of what you and your work are going to be like. Your website is the flagship of your company. It makes little sense to drive traffic to a website that doesn’t represent you well. It’s a wise investment to have your website professionally…
by Nick Gromicko You only get one chance to make a good first impression. A key part of successful marketing is your brochure, and many consumers will decide whether or not to call you based on it. Your brochure—not you—defines your image. You might get only one shot, so make it a good one. We…
by Nick Gromicko Good design is about quick and clear communication. There’s a science behind how people judge beauty, which can be applied to how information is visually organized. This information can be used to your benefit or your detriment. Especially in professions such as construction, engineering and building design, you must stand out from…
by Nick Gromicko Your brand—which includes your business name, logo, and other identifying features—should be well-guarded. It’s unique. It’s an extension of your physical business and services. And it’s likely to be the first and perhaps only advertising about you that your prospective clients will see. The Internet presents almost overwhelming challenges to policing one’s…
by Nick Gromicko While contractors and other small business owners generally want to avoid incurring additional debt whenever possible, financing expensive purchases of essential items for your business—including for your office and at the jobsite—will help you maintain a positive cash flow. This is essential for any company’s survival, especially in the current economic climate…
by Nick Gromicko Owners of construction companies are stereotyped as being hands-on, dirt-covered, hardhat-wearing hardasses who bark orders at their crews and conduct business on top of a sheet of plywood set up on two sawhorses, or out of a dusty, cluttered trailer whose air conditioner either doesn’t work, or works so loudly that it…
by Nick Gromicko One of the first questions you’ll have to address as a contracting business owner is how the company should be structured. Your decision will have long-term implications, so consult with an accountant and an attorney who can help you select the form of business ownership that’s right for you. In making your…
by Nick Gromicko Every contracting company should have a mission statement. Mission statements are not just for big corporations or charitable organizations or political parties. Even your one-man contracting company should have one. A mission statement helps define what a company is and what it offers, and it clarifies the company’s goals to keep it…
by Nick Gromicko Good vehicle signage promotes your brand. Truck signage is the easiest marketing you can do all day without having to lift a finger. It works while you’re working. The larger your service area, the more people will see it. The smaller your service area, the more people will recognize it and become…