Marketing for Remodelers and Renovators

CONQUER – Marketing and Business Success for Remodelers Marketing is often seen as a chore—‘the work that you have to do when you’re not renovating’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our…

Marketing for Plumbers

CONQUER – Marketing and Business Success for Plumbers Marketing is often seen as a chore—‘the work that you have to do when you’re not plumbing’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our…

Marketing for Electricians

CONQUER – Marketing and Business Success for Electricians Marketing is often seen as a chore—‘the work that you have to do when you’re not pulling wire’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just…

Marketing for Roofers

CONQUER – Marketing and Business Success for Roofers Marketing is often seen as a chore—‘the work that you have to do when you’re not roofing’—and the less-than-enthusiastic result barely goes beyond a sign on the truck, a box of business cards, and a list of contacts. But our success depends on marketing not just our…

Get a discount from Hertz

        Welcome to Hertz Business Rewards TM! Your International Association of Professional Contractor’s Hertz discount (CDP) number is:   1967107 Use this discount code (CDP number) when making car rental reservations. You and your employees can even use your discount CDP number for leisure rentals. To receive all the benefits of Business…

Complaint Handling and Online Reputation Defense for Contractors

by Nick Gromicko Eventually, every contractor will receive a complaint from a client, but it’s not necessarily bad news.  A complaint provides the opportunity to learn what your client really thinks about your service, which gives you the chance to consider making changes to how you do things in your company.  Complaints are actually more valuable than compliments, in some ways.  Welcome…

Upon Completion of the Construction Project

by Nick Gromicko There are some simple yet highly effective things you can do as you near the end of a project that will ensure that you leave your client satisfied with your work and happy to recommend your company to their family and friends.  Just because their final check has cleared doesn’t mean that…

Client Communication

by Nick Gromicko If your clients are on site while you’re working, be sure to occasionally let them know how the project is going.  You don’t have to spend a lot of time giving them every detail, but they’re paying for your time, so treat their interest in your progress respectfully.  If your clients are…

Marketing on the Job

by Nick Gromicko Setting the Tone the First Day On the first day of a new project, if possible, have everyone meet at your office first so that you can explain the project and the general schedule, as well as your expectations for their performance and conduct.  This is something you should do before you…